A New York brand-activation company wraps, staffs, and permits food trucks for fashion houses, department stores, and restaurants. They were selling all of it without a website of their own.
Twenty-four pages of Next.js 16 built around the work itself: a full-bleed activation hero, a truck roster that animates along a variable-width axis, and a dedicated page for every way a truck gets rented. Weddings. Product launches. Film production, corporate events, ice cream, coffee carts, and the tri-state markets. Every commercial page carries JSON-LD Service, FAQ, and LocalBusiness data generated from a single pricing module, so a published price can never drift away from the page it sits on. Keyword research shapes the URL structure, and 119 Vitest tests guard it, including one that fails the build outright if two pages start competing for the same keyword cluster.
Outcome
A live national site, indexed and structured to compete well past its first city. The flagship URL now targets a 12,100/mo search term. It launched on a local qualifier worth 320.
The work index. Every activation, with the client, the borough, and the year.
Project details
- StackTypeScript, Next.js 16, React 19, Tailwind CSS, Technical SEO
- Year2026
- PlatformWeb
- Live sitefoodtruckrentals.com